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Geiger & Associates is a marketing services, strategic planning, sports promotion, event management, and meeting planning consulting business with experience in working with a variety of corporations, sanctioning bodies and leagues, television networks, promoters, manufacturers, and athletes. Prior to forming Geiger & Associates, Doak Geiger was employed for over 12 years in various positions at Miller Brewing Company, including Sports Marketing, New Products, and Promotions. Mr. Geiger received a B.S. in Business Administration from Illinois State University and a M.B.A. from Syracuse University. He has been an instructor at the University of Wisconsin Milwaukee, Ottawa University, and Cardinal Stritch University. He is also on the board of directors for Special Olympics Wisconsin and The Wisconsin State Fair Park Youth Foundation.
Geiger has been responsible for the integration of sponsorships and events into marketing plans, from strategic marketing planning and sports property procurement, promotion and point of sale development, cross promotions with other companies, incentives, merchandising, and execution of local and national events.
We respond to client's differing needs by using an extensive network of experienced marketing, public relations, legal, and creative services professionals. Rather than making each project fit an existing staff, we have the ability to assemble appropriate professionals for each client's needs. As a result, you are working with committed, experienced personnel that can maximize the effectiveness of your project.
We specialize in :
- Promotion and Strategic Plan Development
- Integrated Marketing Strategies
- Event Management and Marketing
- Sponsorship Evaluation and Opportunities
- Marketing/Promotional Training
- Meeting and Event Planning
- Sponsor Activation
What we can do for your organization
- Develop a strategic marketing/promotional plan to meet your organization's sales and marketing goals.
- Objectively evaluate existing programs and make recommendations on future programs designed to enhance your marketing /communications effort that will have a positive impact on sales and profits.
- Develop alliances with top marketing driven companies in Event Marketing, New Product Introduction, and Niche Marketing.
- Develop and execute event marketing plans for local, regional, and national events.
- Align promotion strategies to match organization objectives.
- Present and implement sponsorship opportunities to support marketing objectives.
- Conduct post promotion evaluation to determine effectiveness of programs for future development and ongoing targeted efforts.
- Meeting planning, management and execution.
Experience with the following properties
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NBA/individual teams
MLB/individual teams
URC Hydroplane Racing
BPAA Bowling
NASCAR and all venues
Lacrosse
NFL Players' Association
Cycling
Speed Skating
ESPN
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National Football League
US Ski Team
CBS Sports
NHL/individual teams
Resort Sports Network
APA Pool League
Mountain Biking
NHRA Drag Racing
Cross Country Skiing
Music Venues
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NBC Sports
USOC
AVP
NASCAR/individual teams
Spyder Active Sports
WNBA
Special Olympics
Indy Racing
Downhill Skiing
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Projects/Clients
Strategic Planning
- American Poolplayers Assn. Strategic Plan
- Miller Event Marketing Strategic Plan
- Wrenchforce Strategic Plan
- Canadian Club Sports Marketing Plan
- Special Olympics WI Strategic Pla
- Dean Pickles Sports Plan
- JanSport Corporate/Resort Market Plan
- Molson Sports Analysis/Ski/HockeyPlan
- U.S. Ski Team Strategic Plan
- Mountain Biking Analysis
- Stratagem Marketing Plan
- National Stadium/Venue Survey
- 2003/2004 Miller NASCAR Plan
- 2003 MATA Media Marketing Plan
- 2004 American Roller Strategic Presentation
- 2006 Milwaukee Mile Marketing
- 2008 Wisconsin State Fair Youth Foundation Plan
- M & I Motorsports Strategic Plan
- Marquette Student Health Services Strategic Plan
Event Planning/Execution
- SkiFest National Event
- 98 - 02 Philip Morris Invitational
- Harley-Davidson 95th Anniversary
- Miller Brewing Natl Sales Mtg '96-2003
- Miller Brewing Trade Shows '97-'02
- Special Olympics Sports Celebrity Fest
- Milwaukee Summerfest Miller Brewing 97-06
- 1999 Blue Jazz Barbecue
- 99-01 Philip Morris Worldwide Conf.
- 2000 HOG National Rally
- 2001 Scottish Courage Ski Event
- 2002 FMI Meeting
- 2002 Ho-Chunk Charity Golf Classic
- 2003 Altria Invitational
- 2003 America's 2nd Harvest Hike for Hunger
- Sally Ride Academy 10th Anniversary
- 2004-09 Wisconsin State Fair/MillerCoors
- 2005 Rusty Wallace NASCAR Retirement Tour
- 2006 Snap-on Tools Tennessee Thunder Ride
- 2007 Snap-on HOG Rally
- 2007 Summerfest
- 2008 M & I/Les Paul Video Project
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Promotion/Public Relations
- RSN/Celestial Seasonings Soothers
- Dale Earnhart/Snap-on Tools Promotion
- Molson Snow Storm National Promotion
- Miller Lite/UCPA Line Dance Promotion
- Miller Lite/ UCPA Racing Promotion
- 1999-2000 Molson/APA Pool League
- 1999 Molson Skiing Promotion
- Spyder Active Sports Strategic Alliances
- Enzymatic Therapy New Product Launch
- Miller/Pepsi/Kraft/Frito Lay Gridiron
- WI Beef Council Sampling 2001
- Towers Perrin B2B Promotion
- 2002/03 Summerfest promotion
- 2004 Coca Cola/ NASCAR promotion
- HomeMed PR execution
- CNH/Rusty Wallace Sales Incentive
Event Marketing/Sponsor Activation
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