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Thursday, 03 June 2010 08:20 |
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GEIGER ASSISTING WITH M & I SUMMERFEST ACTIVITIES
Delafield, WI– (June 2010) –Doak Geiger and Geiger & Associates are once again working with M & I on its 2010 Summerfest activation strategy and execution.
For 2010, M & I and Geiger have developed an American Idol - designed event where M & I employees audition for the opportunity to appear on the M & I Classic Rock stage on July 4 from 12PM – 2PM. There will be a number of nights of auditioning, and judges will be selecting the final 10 employee/contestants. The event will be supported with professional sound, lights, staging, and videotaping. Judges will offer assessments as well as advice to all contestants. Judges are;
· Jeff Schroedl, Vice-President of Popular and Standard Publications for Hal Leonard Corporation, overseeing a vast inventory of HLC publications and leading the company's entry into the web-based guitar instructional platform called GuitarInstructor.com.;
· Neil Hawes, Founder and President of The Entertainment Company, a Milwaukee music talent agency; and
· Tracy Hannemann, lead singer for the Eddie Butts Band, model, and the voice talent that sang "The Brewers Song" on WKTI 94.5 FM in Milwaukee
During the finals on July 4, at Summerfest, there will be celebrity guests and a visit to a stage headliner that day.
In addition, Geiger has reviewed and provided recommendations for their B2B strategy using Summerfest as a tactic.
Marshall & Ilsley Corporation (NYSE: MI) is a diversified financial services corporation headquartered in Milwaukee, Wis., with $63.4 billion in assets. Founded in 1847, M&I Marshall& Ilsley Bank is the largest Wisconsin-based bank, with 193 offices throughout the state. In addition, M&I has 51 locations throughout Arizona; 32 offices in Indianapolis and nearby communities; 31 offices along Florida’s west coast and in central Florida; 15 offices in Kansas City and nearby communities; 25 offices in metropolitan Minneapolis/St. Paul, and one in Duluth, Minn.; and one office in Las Vegas, Nev. M&I’s Southwest Bank subsidiary has 17 offices in the greater St. Louis area. M&I also provides trust and investment management, equipment leasing, mortgage banking, asset-based lending, financial planning, investments, and insurance services from offices throughout the country and on the Internet (www.mibank.com or www.micorp.com). M&I’s customer-based approach, internal growth, and strategic acquisitions have made M&I a nationally recognized leader in the financial services industry. |
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Monday, 22 March 2010 14:44 |
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Delafield, WI– (March 2010) –Doak Geiger has been retained to again work on sponsor activation at the Wisconsin State Fair for MillerCoors, it was announced today. This marks the 7th year that Geiger & Associates will provide assistance to the Miller Lite Sports Bar & Grill and Saz’s Miller High Life Pavilion. Responsibilities will include strategic planning for execution elements, entertainment sourcing, negotiation, and execution, and on-site management of marketing activities for Miller Coors.
Geiger & Associates is a marketing services and strategic planning consulting business with experience in working with a variety of corporations in various industries.
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Wednesday, 27 January 2010 12:24 |
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Delafield, WI– (January 2010) –Wisconsin Sports Development Corporation announced today that Doak Geiger has been retained to review strategic marketing initiatives for its events and activities. Geiger & Associates will provide strategic review and analysis, and develop recommendations on tactical elements for enhancing marketing effectiveness and event marketing.
“We are pleased to be working with Doak Geiger on this important function of our organization”, Ron Vincent, Chief Executive Officer of WSDC, said.
“His experience in Sports Marketing and Strategic Planning will help us meet the needs of our participants, sponsors and organization, and help provide focus and execution strategy for our staff.”
Jessica Gammey, Director of Marketing and Public Relations for WSDC, commented, “We are constantly looking at improving our organizational effectiveness, and an outside viewpoint can help us confirm our decisions as well as offer us new ideas. It is important in this economy that we spend our marketing dollars wisely. “
Wisconsin Sports Development Corporation (WSDC) is a nonprofit sports management organization whose mission is to foster participation, competition and memorable experiences through events and programs that promote health, active lifestyles and a sense of community. WSDC owns the Badger State Games, the Wisconsin Athletic Hall of Fame, Paddle & Portage, Shape Up Badger State Kids and Lighten Up Wisconsin.
Geiger & Associates is a marketing services and strategic planning consulting business with experience in working with a variety of corporations in various industries.
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Wednesday, 17 December 2008 16:15 |
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Delafield, WI– (December 2008) –Doak Geiger, principle at Geiger & Associates, a Milwaukee area consultancy, has been awarded the University of Wisconsin – Milwaukee Sheldon B. Lubar School of Business Gold Star Teaching Award for Spring 2008 instruction.
The award is given to faculty ranked “top 10 in school” for student teaching evaluations. Outstanding teaching is recognized each semester in the form of teaching awards to the top ten graduate instructors, the top ten undergraduate instructors, and the top five mass lecturers, based on the teaching effectiveness means. This is the second time Geiger has been awarded the Gold Star Teaching Award. He received it for the first time for the Fall 2006 semester. |
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