|
Delafield, WI– (January 2010) –Wisconsin Sports Development Corporation announced today that Doak Geiger has been retained to review strategic marketing initiatives for its events and activities. Geiger & Associates will provide strategic review and analysis, and develop recommendations on tactical elements for enhancing marketing effectiveness and event marketing.
“We are pleased to be working with Doak Geiger on this important function of our organization”, Ron Vincent, Chief Executive Officer of WSDC, said.
“His experience in Sports Marketing and Strategic Planning will help us meet the needs of our participants, sponsors and organization, and help provide focus and execution strategy for our staff.”
Jessica Gammey, Director of Marketing and Public Relations for WSDC, commented, “We are constantly looking at improving our organizational effectiveness, and an outside viewpoint can help us confirm our decisions as well as offer us new ideas. It is important in this economy that we spend our marketing dollars wisely. “
Wisconsin Sports Development Corporation (WSDC) is a nonprofit sports management organization whose mission is to foster participation, competition and memorable experiences through events and programs that promote health, active lifestyles and a sense of community. WSDC owns the Badger State Games, the Wisconsin Athletic Hall of Fame, Paddle & Portage, Shape Up Badger State Kids and Lighten Up Wisconsin.
Geiger & Associates is a marketing services and strategic planning consulting business with experience in working with a variety of corporations in various industries.
|
