Delafield, WI– (June 2010) –Doak Geiger and Geiger & Associates are once again working with M & I on its 2010 Summerfest activation strategy and execution.

For 2010, M & I and Geiger have developed an American Idol - designed event where M & I employees audition for the opportunity to appear on the M & I Classic Rock stage on July 4 from 12PM – 2PM. There will be a number of nights of auditioning, and judges will be selecting the final 10 employee/contestants. The event will be supported with professional sound, lights, staging, and videotaping. Judges will offer assessments as well as advice to all contestants. Judges are;

·         Jeff Schroedl, Vice-President of Popular and Standard Publications for Hal Leonard Corporation, overseeing a vast inventory of HLC publications and leading the company's entry into the web-based guitar instructional platform called GuitarInstructor.com.;

·         Neil Hawes, Founder and President of The Entertainment Company, a Milwaukee music talent agency; and

·         Tracy Hannemann, lead singer for the Eddie Butts Band, model, and the voice talent that sang "The Brewers Song" on WKTI 94.5 FM in Milwaukee

During the finals on July 4, at Summerfest, there will be celebrity guests and a visit to a stage headliner that day.

In addition, Geiger has reviewed and provided recommendations for their B2B strategy using Summerfest as a tactic.

Marshall & Ilsley Corporation (NYSE: MI) is a diversified financial services corporation headquartered in Milwaukee, Wis., with $63.4 billion in assets. Founded in 1847, M&I Marshall& Ilsley Bank is the largest Wisconsin-based bank, with 193 offices throughout the state. In addition, M&I has 51 locations throughout Arizona; 32 offices in Indianapolis and nearby communities; 31 offices along Florida’s west coast and in central Florida; 15 offices in Kansas City and nearby communities; 25 offices in metropolitan Minneapolis/St. Paul, and one in Duluth, Minn.; and one office in Las Vegas, Nev. M&I’s Southwest Bank subsidiary has 17 offices in the greater St. Louis area. M&I also provides trust and investment management, equipment leasing, mortgage banking, asset-based lending, financial planning, investments, and insurance services from offices throughout the country and on the Internet (www.mibank.com or www.micorp.com). M&I’s customer-based approach, internal growth, and strategic acquisitions have made M&I a nationally recognized leader in the financial services industry.