Doak Geiger is Founder of Geiger & Associates. At Geiger & Associates, he has worked with organizations and properties in the development of strategic marketing plans, including selecting properties and events to target,sponsor activation, and execution of tactics. He has developed events from start-up, including a winter sports event that occurred in 134 locations on the same day. Other activities have included developing marketing plans for new products and events, creating turn-key events for organizations from objectives and strategies to all elements of execution. He also has written how-to-manuals for national distribution for clients. He successfully developed a strategy for clients in evaluating marketing opportunities. He has been responsible for event management for international events for Philip Morris (Puerto Rico) and Molson (Canada). He has also been responsible for national convention and trade show execution for clients. He has developed and conducted training on Promotions, Marketing, and Strategic Planning to clients.

Prior to forming Geiger & Associates in 1994, Doak Geiger was employed for over 12 years in various positions at Miller Brewing Company, including Event Marketing, New Products, and Promotions. While at Miller Brewing Company, he was responsible for Miller's sports marketing efforts in motor sports, professional sports, and Olympic, amateur, and lifestyle sports.

Mr. Geiger received a B.S. in Business Administration from Illinois State University and M.B.A. from Syracuse University. He has been an instructor at Ottawa University, Cardinal Stritch University and currently teaches Marketing and Sports Management classes at the University of Wisconsin - Milwaukee.